Shoeless Joe's Welland - Case Study

Shoeless Joe
Shoeless Joe's Welland
North Welland, ON
March 2008
3x3 Infinite Plasma, Crestron control including touch panels, Extron HD component matrix switchers, LG and now NEC plasmas (42", 20" and 15") on Peerless mounts, Channel Plus RF modulators and RF distribution amps, TOA ceiling speakers and weather proof wall mounted speakers and also Crown and now BiAmp amplifiers.

About Shoeless Joe's

Shoeless Joe's is one of the largest Sport Theme Casual Dining Restaurant chains in Ontario with more than 30 locations across the province.

Established in 1985, the chain of restaurants wanted to change the look of its new establishments, creating a more pleasant environment for their customers. The opening of Shoeless Joe's Welland was an ideal opportunity to implement this new design, an AV evolution to their chain of restaurants.

Project Details

Owning a restaurant or bar is a very competitive business. The atmosphere and visual dynamics of the place sets one place from another, and creating a pleasant environment for their customers is a priority.

Shoeless Joe's wanted to change the restaurant business by implementing an "AV facelift" in its new establishments. The goal is to re-invent the face of sports bar - to excite old clients as well as bring in new ones. APG Displays was up for the challenge.

The APG Solution

Infinite Plasma walls have been adopted by various companies and restaurants to create that "WOW" factor among their customers. Last year, Shoeless opened their newly revamped restaurant in Niagara Falls Canada. APG Displays installed 37 flat panel TVs throughout the restaurant covering all areas such as the bar, upstairs/downstairs dining rooms, aisles and stairways which included TVs in every booth for private viewing of the game. Wanting to outdo the Niagara restaurant, Sir Corp contracted APG Displays to install the Infinite Plasma in its Welland location.

According to General Manager Jordan Fois, the popular Welland eatery boasts of having the "biggest plasma TV in the region". The 3x3 Infinite Plasma is accompanied by several other screens which surround the restaurant, and all the booths have built-in TVs providing the ultimate dining/viewing experience.

As summer is quickly approaching, they are even preparing to equip their patio with the AQUiVO LCDs so that sports fans will be able to soak up some sun or enjoy the warm evening weather, while still keeping tabs on their favourite sport teams. "We're the only restaurant/bar in Niagara with outdoor plasma TVs", says Fois.

With the success of this installation, Sir Corp decided to contract APG to install on 3 additional locations - Milton, Orangeville and Oakville, with future plans to install in Ottawa

Shoeless Joe